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Monday, February 23, 2009
Early registration and all pre-conference sessions will be held at The Marriott Raleigh--Crabtree Valley. Bus transportation to the pre-conference sessions will be provided for conference attendees who are guests at the Umstead Hotel. The bus will leave from the front entrance of the Umstead at 4:45 P.M. (boarding begins at 4:30 P.M.).
| 4:00 – 6:00 P.M. | Early Registration |
| 6:00 – 9:00 P.M. |
Pre-Conference Workshop I: The Secrets of Internet Marketing and Web Design Diane Kuehn and Tony Poillucci VisionPoint Marketing Pre-Conference Workshop II: Attracting and Retaining High-value Students Dr. Jim Black SEM WORKS |
Tuesday, February 24, 2009
All sessions will be held on the SAS campus. Bus transportation will be provided from both hotels. All activities will be held in Building V, unless otherwise noted.
| 7:45 A.M. | Shuttle Service Begins from the Marriott Crabtree Valley Hotel Shuttle 1: Departs at 7:45 A.M. (boarding begins at 7:30 A.M.) Shuttle 2: Departs at 8:00 A.M. (boarding begins at 7:45 A.M.) |
| 8:30 A.M. | Shuttle Service from the Umstead Hotel (boarding begins at 8:15 A.M.) |
| 8:15 A.M. – 9:00 A.M. | Registration and Refreshments SAS Building V Lobby |
| 9:00 A.M. – 9:30 A.M. | Welcome and Introductions Dr. Jim Black SEM WORKS SAS Representative |
| 9:30 A.M. – 10:45 A.M. | Opening Plenary Session |
| 10:45 A.M. – 11:00 A.M. | Break |
| 11:00 A.M. – 12:15 P.M. | Session A — How to Prioritize College Programs through Use of a Portfolio Matrix: A Collaborative Approach to Maximize Enrollment and Optimize Your Marketing Resources Matt Lang Community College of Baltimore County Session B —10 Steps to a Better College Visit Jeff Kallay TargetX |
| 12:15 P.M. – 1:15 P.M. | Lunch, Building F |
| 1:30 P.M. – 2:45 P.M. | Session A — Virtual Learning: A New Approach to Marketing and Student Services Dr. Michael Krause Kentucky Community & Technical College System Session B — Relationship Recruiting- Effective Techniques for Achieving Higher Results Dr. James D. Henningsen & Pamela Mennechey Seminole Community College |
| 2:45 P.M. – 3:00 P.M. | Break |
| 3:00 P.M. – 4:15 P.M. |
Session A — Designing a New User-Centric College Public Website – Lessons Learned George Sackett St. Louis Community College Session B — Enrollment Management: Do the Numbers Add Up? Donna Walker Richland College |
| 4:15 P.M. | Bus Tour of SAS Campus (optional) At the conclusion of the tour, the bus will transport guests back to the Umstead and Marriott Hotels. |
| Bus transportation to the hotels will be available to participants who opt not to participate in the bus tour. | |
| 5:00-6:00 P.M. | Reception, hosted by SAS Marriott Raleigh-Crabtree Valley |
| At the conclusion of the reception, transportation will be provided for guests of the Umstead Hotel. | |
Wednesday, February 25, 2009
Shuttle service from the hotels will be available. At the conclusion of the day's events, one shuttle will leave directly for a trip to the Raleigh-Durham International Airport, while another will return to the hotels. Luggage storage will be available at the conference site for those who plan to travel directly to the airport.
| 7:45 A.M. | Shuttle Service Begins from the Marriott Crabtree Valley Hotel Shuttle 1: Departs at 7:45 A.M. (boarding begins at 7:30 A.M.) Shuttle 2: Departs at 8:00 A.M. (boarding begins at 7:45 A.M.) |
| 8:30 A.M. | Shuttle Service from the Umstead Hotel (boarding begins at 8:15 A.M.) |
| 8:15 A.M. – 9:00 A.M. | Refreshments Luggage Storage (for those departing directly for the airport) SAS Building V Lobby |
| 9:00 A.M. – 10:15 A.M. | Four Generations in the Workplace Laura Hamilton Formerly with Forsyth Technical Community College |
| 10:15 A.M. – 10:30 A.M. | Break |
| 10:30 A.M. – 11:45 A.M. | Trends in Adult Learning: Implications for Enrollment Management and Marketing Professionals Carol Aslanian Aslanian Group |
| 12:00 noon – 1:00 P.M. | Lunch |
| 1:15 P.M. – 2:30 P.M. |
Session A — SAS Client Presentation Monty Sullivan and Susan Wood Virginia Community College System Session B — A Strategic Enrollment Management Model for A Community College Maggie Killoran Isothermal Community College |
| 2:30 P.M. – 2:45 P.M. | Break |
| 2:45 P.M. – 3:45 P.M. | Creating Campus Change Dr. Watson Scott Swail Educational Policy Institute |
| 3:45 P.M. – 4:00 P.M. | Closing Remarks |
| Shuttles will depart for airport and hotel. | |
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