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 SEM America |
| Strategic Enrollment Management WORKS |
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| SEM WORKS AMERICA E-NEWSLETTER, Volume 9, 2009 |
The economic, technological, and socio-demographic fluctuations inherent to the external environment of higher education make it imperative that colleges and universities take time to scan and reflect on that environment for future visioning, all the while tending to and evaluating their progress in the present. This process is considered highly strategic and can play a critical role in the enrollment and fiscal success of institutions of higher learning, particularly in today's world.
This newsletter is dedicated to the strategic side of enrollment planning and includes articles that take a hard look at what it is that makes the enrollment process strategic rather than tactical. As well, a series of links to strategic enrollment plans developed by universities and colleges across the USA are provided. And finally, books, webcasts, and conferences on the subject of enrollment are presented below.
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PUTTING "STRATEGIC" INTO ENROLLMENT MANAGEMENT PLANNING
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- What Makes Planning "Strategic"?: A key part of understanding strategic enrollment management is in understanding the concept of strategic planning. This article defines this concept, distinguishes it from long-range planning, discusses its connection to strategic thinking and strategic management, and clarifies what strategic planning is not.
To learn more, click here.
- Understanding Strategic Execution: According to Industrialist Larry Bossidy "Strategies are intellectually simple; their execution is not." Whether the organization is a community college, a university, a non-profit agency, or high-powered multi-national, the principles of strategic execution are the same. This paper describes the top 10 factors that influence strategic execution and the top 10 factors that act as barriers to the same.
Read more
- Strategic Enrollment Management: This paper discusses how enrollment management has evolved as a science as well as an art, the factors that necessitate strategic planning in enrollment management, and how the use of key performance indicators and effective measures can create actionable intelligence and positively impact strategy.
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- What "Enrollment" Condition is Your Institution In?: Just because an institution genuinely desires to improve on its enrollment game does not guarantee that its activities are moving it closer to that result. This paper argues for looking at the "right" things, identifying meaningful goals that answer the question, "how good is good enough?", and then planning for change as a function of these two factors.
Read more
- A Strategic Enrollment Guidebook: According to the Higher Ed Policy Institute, strategic enrollment management (SEM) needs to have a value to the institution beyond that of just being a very expensive and complex recruitment tool. Effective SEM efforts must also address retention and graduation rates by reaching into the classroom, including the college experience of those on campus, and assisting the institution in fulfilling its mission as a whole. To review the strategic enrollment guidebook published by this institute in November of 2007, click here.
- The Brave New World of SEM: This paper discusses the enrollment challenges presented to colleges and universities in the form of demographic shifts, economic uncertainties, and fluctuating institutional priorities, and how these challenges constitute the context for strategic enrollment management planning.
To read more, click here.
- Trends in Higher Education: This newsletter by the Society for College and University Planning identifies a series of trends worth watching in higher education including such things as demographic shifts, economic changes, technology advancements, and much more.
Read more
- Linking Enrollment Efforts to Institutional Strategic Planning: One of the challenges for enrollment planners in a post-secondary setting is to link enrollment planning efforts and goals with the institution's overall strategic plan. This power-point presentation looks at how one university did just that.
Read more
- Strategic Enrollment Management 101: The Ontario University Registrar's Conference in Canada presented a workshop in February of this year on the fundamentals of SEM planning. The workshop included some of the challenges of SEM planning as well as a model for tackling those challenges.
To read more, click here.
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EXAMPLES OF STRATEGIC ENROLLMENT MANAGEMENT PLANS (listed alphabetically)
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- California State University Northridge, CA (SEM Plan)
- East Carolina University, NC (Planning Document)
- Lincoln University, MO (SEM plan)
- Norfolk State University, VA (SEM Plan)
- Oklahoma State University, OK (SEM Plan)
- Rider University, NJ (SEM Plan)
- Slippery Rock of Pennsylvania, PA (SEM Plan)
- South Mountain Community College, AZ (SEM Plan)
- Texas A&M University, TX (SEM Plan)
- University of Alaska Anchorage, AK (5 SEM plans for 5 campuses)
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This e-newsletter was edited by Maggie Killoran for SEM WORKS, based on publicly-available information. Neither the editor nor SEM WORKS assume liability for comments or information posted by others. Please send your comments to Kara Mohre, Director of Marketing at kmohre@semworks.net
407 Pebble Ridge Court - Greensboro, North Carolina 27455 - USA
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