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  SEM WORKS AMERICA E-NEWSLETTER, Volume 13, 2009

  INTRODUCTION

According to Bolman & Deal (2003) one organization can be understood as four distinct systems operating in tandem with one another. Click here to understand how the authors delineate these four frames as they relate to any organization.

In a series of papers, Dr. Jim Black, CEO of SEMWORKS discusses how each of these four systems or frames (structural, political, human resource and symbolic) can be leveraged to support enrollment management goals in institutions of higher learning. This and next month's newsletters will be divided into a TWO-PART SERIES. This month's newsletter will look at the structural and political frames mentioned above and offer a set of articles that delve further into how each of the two frames relate to enrollment in the context of higher education.



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SEM WORKS' Facebook site titled "Enrollment Management Pros." Go to www.facebook.com, create a FREE account, and search under the titled page.


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  STRUCTURAL FRAME

In this white paper Dr. Black discusses organizational structure as the "skeleton upon which the enrollment management enterprise is built". He goes on to discuss how different enrollment models can impact the delivery of enrollment services.

Different Enrollment Models

  POLITICAL FRAME

Politics have to do with how things get done through an "interdependence of many departments" in an organization. Specifically, politically astute leaders will leverage such things as data, relationships, and circumstances towards important organizational ends. To read Dr. Black's paper on the connection between the political frame and enrollment management, click here.

Data

  • A New Enrollment Funnel: According to Macquire & Associates, data matters. But just as important as the data, is the lens through which you view it. This paper discusses a new enrollment model through which to process, analyze, and ultimately leverage data toward enrollment outcomes at an institution. To view the model, click here.
  • Using Business Intelligence in Higher Education: "BI" or business intelligence is a "popularized term that describes a set of concepts and methods to improve business decision making by using fact-based support systems". According to Thomas Durso in this article, BI has the power to assist institutions of higher education with everything from accountability, to short and long-term planning. To read more about the application of BI in higher education, click here.

Relationships

  • Who You Know VS What You Know: In this insightful white paper, Cross, Borgatti, and Parker (2002) argue that it is often the social networks in the workplace that do more to support getting things done. They go on to say that the value of flatter hierarchical structures and collaboration across the organization has been shown to be so effective as to make executives sit up and "attend to informal networks within their organizations".
  • Connections In and Out of the Institution: As a President of a small liberal arts college in Kentucky, Dr.William Crouch Jr. is intimately familiar with the importance of relationships and connections in higher education. However, in this Lumina sponsored paper he discusses the significance of relationships and connections not only between college departments, but between the college and the general community and business.

Circumstances

  • Leveraging a Downturn in the Economy: While many different types of institutions stand to benefit by a downturn in the economy, it is often community colleges whose enrollment spikes, and whose shorter-term, hands-on programs become popular with the job-seeking public. At the very least, job loss and the effects of a recession offer community colleges an opportunity to market to and attract those who might not have otherwise considered them a viable option. To read more about how community colleges can leverage a down economy, click here.

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This e-newsletter was edited by Maggie Killoran for SEM WORKS, based on publicly-available information. Neither the editor nor SEM WORKS assume liability for comments or information posted by others. Please send your comments to Kara Mohre, Director of Marketing at [email protected]
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