Congratulations! You are among a select group of enrolment professionals and institutional thought leaders who have been chosen to receive complimentary editions of the SEM WORKS e-newsletter—a monthly newsletter that features relevant industry news items, research, and best practices.

As you may know, SEM WORKS is a recognized leader in enrolment and marketing consulting throughout North America. Our goal in producing this e-publication is simple. We want you to have access to the most current information in the field of enrolment management with a single click. Effortless access to actionable intelligence will enhance your knowledge and job performance while ultimately informing enrolment strategies and decisions at your institution.

We will automatically send you the first three editions of SEM Canada. After your three-month trial period, you will continue to receive SEM Canada free ONLY IF YOU HAVE BECOME A SUBSCRIBER.

To become a subscriber, simply click on the "subscribe" link and submit the required form. Once subscribed, you will continue to receive SEM Canada unless you decide at some future date to unsubscribe.

We believe you will find SEM Canada to be an invaluable resource. Enjoy this first issue, and share it with a colleague.

Jim Black, Ph.D.

Today more than ever before, universities and colleges across Canada are experiencing unprecedented enrolment challenges. While the concepts underlying the practice of strategic enrolment management (SEM) are universally acknowledged, and the contemporary issues and trends affecting higher education systems across the nations are commonly shared, the development and implementation of SEM strategies are influenced by local and national environmental conditions. This monthly e-newsletter highlights new research, emerging developments, and resources of relevance to strategic planners and enrolment management professionals within Canada's higher education system. It is organized thematically according to topical issues of the month. This month's topics include:

1. The Changing Landscape of Postsecondary Education in Canada
2. The Ebb and Flow of Postsecondary Demand
3. New Realities for Student Recruitment and Marketing
4. Recent Research on Postsecondary Student Persistence and Success
5. Trends in Funding and Capacity Planning
6. Canadian SEM Resources and Developments

We welcome your feedback on the content of this e-newsletter, contributions on Canadian best practices, and suggestions for articles and books of relevance to SEM practitioners.

Visit the SEM WORKS Resource Library