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 SEM Canada |
| Strategic Enrolment Management WORKS |
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| SEM WORKS CANADIAN E-NEWSLETTER, Volume 5, 2009 |
Many post-secondary institutions in Canada are investing in international student recruitment as a means of diversifying their enrolment mix while also enhancing their revenue stream. In the last decade, the enrolment of international students has grown rapidly within Canadian universities and colleges.
In 2006, approximately 70,000 full-time students were registered in Canadian higher education institutions, representing 7% of full-time undergraduate students and almost 20% of full-time graduate students. In 2004, ten countries accounted for 60% of international student enrolment in Canada, including: China, USA, France, India, South Korea, Iran, Japan, Hong Kong, Mexico, and Pakistan. However, competing countries' success in attracting and retaining international students is impacting Canada's visa student numbers (Source: AUCC, 2007, Trends in higher education: enrolment, pp.16-17). Read more
This month's e-newsletter focuses on International Student Recruitment, highlighting recent news items on the following 5 topical areas:
- Research on Foreign Students in Canada
- Canadian Institutions on the Move in International Recruitment
- The Ebb and Flow of International Enrolment at Canadian Institutions
- International Student Recruitment within a Global Context
- Practical Tips and Tools in International Student Recruitment
Next month's newsletter edition will feature news items on the increasing shift of emphasis to diversifying the enrolment mix in Canadian institutions.
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RECENT RESEARCH IN THE NEWS ON INTERNATIONAL STUDENT
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- Foreign Students Flock to Canadian Universities - According to the latest immigration figures, Canada attracted nearly 80,000 international students to the country's higher education institutions last year...Initial reports for 2009 suggest that international student recruitment remains strong. Canadian universities presume that the relatively cheaper tuition and weak Canadian dollar will continue to attract foreign students. Read more
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- The internationalization of higher education: Are we on the right track? Globally-respected internationalization scholar Jane Knight explores recent trends in the internationalization of higher education and raises searching questions about the unintended consequences. Read more
- Internationalizing Canadian campuses: Main themes emerging from the 2007 Scotiabank-AUCC workshop on excellence in internationalization at Canadian universities - The AUCC 2006 survey shows that internationalization has in many ways become part of the mainstream of universities' organization and overall strategies… Canadian universities are experiencing steady progress in their internationalization efforts and reporting a deepening and broadening of activities to integrate an international dimension into their core teaching, research and service functions. Read more
- Economy May Be Beginning to Affect Study-Abroad Numbers - Applications to many overseas-study programs this summer and fall are down, and the economy may be to blame, according to a survey of study-abroad directors. More than half of the colleges and outside education-abroad providers who responded to a survey said applications to summer overseas-study programs had declined from the previous year. Read more (subscription required)
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CANADIAN INSTITUTIONS ON THE MOVE IN INTERNATIONAL RECRUITMENT
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- UoGuelph vet college targets international students with videos: As part of a campaign to recruit foreign students, the Ontario Veterinary College at the University of Guelph has produced 3 videos featuring testimonials from current students who hail from the US. In the videos the students discuss why they chose to attend OCV, their experience at the college, and what they like best about Guelph and Canada. Read more
- uWaterloo Senate votes yes to Emirates campus- The plan is to operate 2+2 programs in which students spend their first 2 years of study at the Dubai site, then come to Waterloo for the last 2 years. The initial programs are to be chemical and civil engineering. Read more
- Manitoba- Provincial Government Announces International Education Strategy- The strategy focuses on ways the provincial government can help build the capacity of Manitoba's educational institutions to pursue and succeed in international education initiatives. An accompanying website provides foreign students an overview of living and studying in Manitoba, and includes resources for domestic students interested in studying and working abroad. Read more
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THE EBB AND FLOW OF INTERNATIONAL ENROLMENT AT CANADIAN INSTITUTIONS
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- Number of foreign students at U de M doubles in 10 years- The number of foreign students at Montreal universities has soared in the last decade, buoyed by aggressive recruiting campaigns and a global hunger for post-secondary education. Foreign students at the Université de Montréal doubled between 1998 and 2008, accounting for 5,600 of the school's 56,000 students, including its affiliated schools, the école Polytechnique and HEC Montréal. Read more
- B.C. #1Canadian Destination for International Students: B.C. is the number one destination of choice for international students coming to Canada, announced Advanced Education and Labour Market Development Minister Murray Coell during International Education Week. In the last year, the province has drawn about 30% of all students who come to Canada. This is the first time the province has surpassed Ontario in the number of initial entries of foreign students. Read more
- Foreign student numbers grow on P.E.I. - P.E.I.'s post-secondary schools are attracting an increasing number of students from outside Canada. Read more
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INTERNATIONAL STUDENT RECRUITMENT WITHIN A GLOBAL CONTEXT
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- Focus on foreign students: Canada will `substantially' boost number it allows, immigration minister says, noting Australia's lead- Immigration Minister Jason Kenney announced that Canada will "substantially increase" the number of international students it admits this year...Kenney says universities are pressing for the increase, because foreign students are "a source of revenue," given that they pay the highest tuition fees. Read more
- Canada: a Passport to Higher Ed, at Lower Cost- As the US economy heads south, growing ranks of New England students are looking north to Canada as a college destination. Read more
- Rap video promotes UK education to Indian youth: The British High Commission in New Delhi has produced a rap video as part of a campaign to encourage Indian students to consider the UK as an education destination. The video educates youth on making a proper visa application by urging students to seek out British Council-certified agents, as well as warning them about slick salesmen who give phony advice. Read more
- UK: University Boots Out 46 Overseas Students With Forged Qualifications-
Almost 50 overseas students were kicked out of a university {yesterday} after they were found to have forged their qualifications to gain entry. Read more
- The Bologna conundrum: The Bologna process will have far-reaching effects on European higher education, but its impact on Canada is still unclear- The process may complicate student mobility between Canada and Europe and may also affect Canadian universities' efforts to recruit international students, but no one can say for sure. Read more
- Forced to Downsize, Cal State Campuses Reject Thousands of Eligible Students. Faced with severe budget cuts and an increase in applications for this fall, nearly half of California State University's 23 campuses may have no choice but to turn away students who would normally be promised admission. Read more (subscription required)
- Vermont: Canadian Colleges Attract With Low Costs; Some Vermonters Head North for Degrees -More Vermont high school students are checking out Canadian schools in this ailing economy, hoping to find bargain tuition and international flavor relatively close to home, local guidance counselors say. Read more
- India -American Dream' tarnished for young Indians- Indians have since 2001 been the largest foreign student population on U.S. campuses, comprising around 15 per cent of all international students at colleges and universities in the United States, according to the U.S. Embassy in New Delhi. But now, the economic crisis that has sent the U.S. economy into its worst recession in decades, has tarnished the sheen of the ‘American Dream' for many Indians who are opting for university studies and career opportunities at home. Read more
- Colleges scour China for top students- Many US universities have begun recruiting in China in recent years, but those efforts have tended to focus on high school visits or university fairs, and none have generated the slew of Chinese media attention that Harvard garnered last month. At a math competition in Beijing, representatives from Harvard, Brown, and Stanford touted liberal arts education, research opportunities, American dorm life, and the promise of full scholarships. Read more
- China Moves Up to Fifth as Importer of Students - Foreign student enrolment is increasing significantly in China. Between 1997 and 2007, the number of international students attending Chinese universities jumped from 39,000 to 195,000. Read more (subscription required)
- Online Education Offers Access and Affordability: Improvements in the quality of online courses are attracting millions of people to enroll- Just as millions of working-age Americans are realizing they need extra education and skill-sharpening to thrive in a recession, a flowering of competition promises to dramatically drive down prices and raise the quality of online college courses. Read more
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PRACTICAL TIPS AND TOOLS IN INTERNATIONAL STUDENT RECRUITMENT
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Check these links out for some thoughts on the advantages of studying in Canada.
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Enrolling International Students- How do you attract students from abroad to your institution? How do you help them persist after you've enrolled them? Two papers from Noel-Levitz offer strategies on recruiting and retaining international students. Read More
- Reaching Beyond Borders: Key Issues in Recruiting and Retaining International Students
- What Matters to International Students? An Analysis of Their Satisfaction and Priorities.
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This e-newsletter was edited by Lynda Wallace-Hulecki for SEM WORKS, based on publicly-available information. Neither the editor nor SEM WORKS assume liability for comments or information posted by others. Please send your comments, news releases, or submissions to Kara Mohre, Director of Marketing, at kmohre@semworks.net
407 Pebble Ridge Court - Greensboro, North Carolina 27455 - USA
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