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Creating a sense of belonging:
strategies for enhancing student diversity and Success

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Date created: April 2009
Author: Lynda Wallace-Hulecki, B.Sc., M.Ed., Senior Consultant, SEM WORKS

For further information, contact the author at
SEM WORKS
407 Pebble Ridge Court
Greensboro, NC 27455
Web: www.semworks.net
E-mail: lwallace-hulecki@semworks.net.

Abstract

The demographic profile of students involved in post-secondary education in Canada is changing as the overall demographic profile of this country is changing. This SEM WORKS white paper presents a high level overview of the demographic trends impacting post-secondary enrolment in Canada, the issues associated with educating an increasingly multicultural and diverse student population, and the application of theory-based principles in creating the conditions for their educational success. The strategies presented in this paper have been drawn from the literature as examples of effective SEM practices associated with enhancing student diversity and success.

I. Canada as a Multicultural and Diverse Nation

Canada is often described as a multicultural nation, reflecting the vast diversity of the cultural heritages and racial groups of the Canadian population. Over the coming decade, it is projected that the demographic profile of Canada’s population will become even more diverse and multicultural in nature. These demographic shifts will increasingly transform the student population served by Canada’s higher education system, and in turn will place greater pressure on colleges and universities to respond to the needs of students that are vastly different from those served in past decades. Among the most disadvantaged groups in Canada are Aboriginal people (North American Indian, Métis, and Inuit)―a population segment that is expected to grow at twice the rate of the total population of Canada to 2017, as well as new immigrants―a population segment that is likely the fastest growing source of labour force supply into the future, and that is projected to constitute almost half the population of Toronto and 44% of the population of Vancouver by 2017. Therefore, higher education professionals must understand the demographic trends impacting enrolment, the issues associated with educating an increasingly multicultural and diverse student population, and the application of theory-based principles in creating the conditions for their educational success

A. New Immigrants

In Canada, birth rates have been below replacement levels since the early 1970s, and the Baby Boomers (born between 1946 and 1966) who represent the largest segment of Canada’s population are fast approaching retirement. Therefore, Canada has become increasingly dependent on immigration as a source of labour force supply. Between 2001 and 2006, immigration was responsible for two-thirds of Canada’s population growth (Statistics Canada, 2007a). By 2017, it is projected that about 20% of Canada’s population could be visible minorities (i.e., anywhere from 6.3 million to 8.5 million people), with the vast majority (95%) residing in major urban centres. Close to half of the foreign-born population are projected to be South Asian or Chinese (Statistics Canada, 2007b).

Taken from Statistics Canada, 2007

According to the 2006 Census profile of Canada’s foreign-born population, Toronto, Montréal, and Vancouver attracted almost 70% of recent immigrants. The majority of the foreign-born population emanated from Asia, including the Middle East (58%), followed by Europe (16%), and then Central and South America and the Caribbean (11%). The immigrants who arrived in Canada since 2001 were overrepresented in the younger age brackets compared with the Canadian-born population.

While there is controversy regarding whether the demand for immigrants will remain as high during times of economic downturn, the issues affecting post-secondary access and participation remain critical to the long-term health of the Canadian economy, as immigrants’ language skills, cultural insights, market knowledge, and business contacts are critical to Canada’s success within what is an increasingly diverse and global economy (Kitagawa, 2008). Recent research on new immigrants highlights some important facts for post-secondary enrolment planning:

B. Aboriginal People

Aboriginal people in Canada encompass hundreds of communities with diverse cultures, languages, as well as governance structures and treaty agreements. According to the 2006 Census, there were more than one million self-identified Aboriginal peoples in Canada, representing 3.8 percent of the total Canadian population (CCL, 2008b). This population increased by 6 times the rate of non-Aboriginal people over the period 1996–2006, and about half of the Aboriginal population was under the age of 24. It is projected that the Aboriginal population will grow at twice the rate of the total population in Canada to 4.1 percent by 2017 (AUCC, 2007).

Eight in ten Aboriginal people live in Ontario and the western provinces, with Winnipeg, Edmonton, and Vancouver being the three largest urban centres, respectively (Statistics Canada, 2007c).
Only 6% of working age Aboriginal people has a university degree, as compared to 20% for the Canadian population (AUCC, 2007, p. 20).

Aboriginal people require the skills and credentials acquired at university to achieve self-government, self-determination, and healthy communities (Mendelson and Usher, 2007). While post-secondary enrolment and attainment rates have grown substantially over recent decades among this segment of the population, particularly within the non-university sector, equity of access remains a significant challenge. Recent research on Aboriginal people highlights some important facts for post-secondary enrolment planning:

Addressing issues of access, persistence, and completion for at-risk populations requires a deep understanding of the systemic issues underlying family income and PSE financial support for students, inequity of opportunities during secondary school, admissions issues, and lack of information about the benefits of post-secondary education (OECD Tertiary Education for the Knowledge Society, 2008, in CCL, 2008a). New research has been recently introduced to examine these issues more seriously. For example, in 2005, The LE,NON_ ET Project was initiated as a joint study between the Canadian Millennium Scholarship Foundation (CMSF) and the University of Victoria. The overall aim of this initiative was to develop strategies that promote Aboriginal student retention and success. Another applied research project, Foundations for Success, was initiated between CMSF and three Ontario community colleges―Seneca College in Toronto, Mohawk College in Hamilton, and Confederation College in Thunder Bay―in conjunction with R.A. Malatest & Associates Ltd. The intent of this study was to investigate ways of improving the retention rates of Ontario college students who were deemed at-risk of not completing their program. Preliminary results from both studies available at the time of writing this paper indicated positive results to date (see University of Victoria, 2008, and Malatest, 2009, In Baldwin & Parkin, 2009).

C. First-Generation Post-Secondary Participants

Recognizing that many underrepresented population segments are first-generation PS participants, numerous studies by Terrenzini, Watson, and others have been conducted particularly within the American context to understand issues associated with access and persistence with groups who often are less academically prepared and have greater social demands than more traditional student segments. These researchers tend to agree that while many institutions have introduced marketing strategies to attract greater numbers of under-represented groups, few have been successful in creating the conditions for these students to connect with their campuses and successfully complete their studies (Jenkins, 2009). Some of the greatest challenges noted for first-generation post-secondary learners were: lack of academic preparedness (particularly in reading, math, and computer science) and college survival skills. Other contributing factors of significance included: the role and influence of parents/families in the decision process, cultural identity, and family and financial obligations.

II. Strategies for Enhancing Student Diversity and Success

The demographic profile of students involved in post-secondary education in Canada is changing as the overall demographic profile of this country is changing. According to the 2005 Canadian Undergraduate Survey Consortium, 16% of undergraduate students who were surveyed self-identified as visible minorities (AUCC, 2007, in Guo & Jamal, 2008). With nearly 20% of Canada’s total population being foreign born—the second highest in the world after Australia (2006 Census), coupled with 7% of full-time undergraduate student enrolment and almost 20% of full-time graduate student enrolment coming from international jurisdictions, student enrolment in higher education is being transformed. Within this context, the management of student enrolment has become a matter of dynamic complexity.

While many institutions have adopted more sophisticated strategies to target and recruit increasing numbers of diverse students, there is growing recognition of the importance of strategies to enhance student persistence, progression, and success. Much of the literature regarding student retention and why students leave PSE focus on the social and academic integration of students with the institution―a concept based largely upon the early works of Vincent Tinto and his Student Integration Model (1975). Tinto’s theory posited that students’ ability to conform to or integrate into the social and intellectual membership of the institution is pivotal to their ability to persevere through graduation. Beyond Tinto’s works, there is an abundance of literature that substantiates the following core principles of effective strategic enrolment management (SEM) practices:

The strategies that follow have been drawn from the literature as examples of effective SEM practices associated with enhancing student diversity and success. It should be noted that while there is a growing body of literature on the barriers associated with diverse student populations, there is relatively little research available on the effectiveness of the SEM strategies introduced to address them. Therefore, the strategies set forth in this paper should not be considered as a cookie-cutter solution, but rather as illustrative of the types of initiatives that are being implemented by institutions that have made a strategic commitment to enhancing student diversity. The success of such initiatives depends upon the specific dynamics and culture of each institution.

The strategies are organized into three clusters of activities, which collectively comprise the core elements of The Student Success Continuum (see diagram).

Adapted from Bontrager’s Student Success Continuum (2004)

These include:

  1. Strategies for Building an Institutional “Student Learning-Centred” Service Orientation—where students’ needs and student learning are at the centre of all institutional operations and decision-making

  2. Strategies for Increasing Access and Participation—including initiatives associated with attracting (marketing), recruiting, admitting, and supporting targeted student segments in transitioning into and through their educational pursuits.

  3. Strategies for Improving Student Persistence, Performance, and Completion

    1. Strategies Associated with Academic Programs—including the nature of programs offered, curriculum design, instructional delivery, and class-based experiences

    2. Strategies Associated with Co-curricular Support—those activities that occur outside the classroom, but are intended to augment the classroom experience (e.g., experiential learning, academic advising)

    3. Strategies Associated with Student Learning Support—programs and services that strengthen students’ academic preparedness, ongoing performance, and development throughout their educational life cycle

    4. Strategies Associated with Wellness and Campus Life—activities associated with the personal and social aspects of the student experience

A primary underlying antecedent to success across all of these types of strategies, and an area of particular challenge for many institutions, is the need to develop both a “student learning-centred service orientation” and “cultural competence” across the organization that are in keeping with the demographic shifts in student populations.

1. Strategies for Building an Institutional “Student Learning-Centred” Service Orientation

Research suggests that campus culture, specifically the influence of leadership styles of campus leaders, is inextricably tied to the success of retention programs for achieving diversity (López-Mulnix and Mulnix, 2006). Institutions with a holistic, socially responsible, collaborative, and caring ethos tend to characterize those that are more likely to encourage diversity and excellence in multicultural policies and procedures. Examples of strategies suggested in the literature as being fundamental to the development of such an inclusive culture include:

2. Strategies for Increasing Access and Participation

Student enrolment services focus on attracting academically qualified students, providing them with timely information, orientation, and transitioning support services before and following admission, as well as throughout the undergraduate experience. Research suggests that social and cultural origin can influence both the way decisions regarding post-secondary participation are made and the type of institution of choice. While the extent to which parents’ educational background influences student participation in PSE remains a matter requiring more in-depth research, there is general agreement throughout the literature that parents and families play a significant role in the decision process (Auclair, Bélanger, Doray, Gallien, Groleau, Mason, & Mercier, 2008). Studies also show that student performance in secondary school, “cultural” factors in the student’s background, and to a lesser extent, student financial support are all important considerations in enhancing access and participation in PSE among underrepresented student segments (EPI, 2008). Select strategies identified in the literature that may mitigate some of the associated barriers to student access and participation include:

With respect to Aboriginal students, Mendelson and Usher (2007) highlight a number of pre-enrolment outreach programs targeted at acquainting first generation Aborginal PS participants, such as the University of Calgary’s native ambassador program, the University of Regina’s native mentorship program, Lakehead University’s outreach science programs for First Nations youth, the University of Winnipeg’s eco-kids programs, as well as summer camp programs offered by the University of Alberta, the University of British Columbia, and others. In addition, the outcomes of the research on The LE,NON_ ET Project at the University of Victoria and the Foundations for Success project with three Ontario community colleges may provide new insights on the effectiveness of a number of innovative strategies (see www.millenniumscholarships.ca/en/research/ppFFS.asp):

3. Strategies for Improving Student Persistence, Performance, and Completion

a. Strategies Associated with Academic Programs

The current curriculum and teaching practices in higher education are often characterized by Eurocentric perspectives, standards, and values, and do not reflect the knowledge and experiences of a culturally diverse student population. Utilizing demographic statistics in curriculum decisions, policy reviews, and program development can build on the strengths of multi-ethnic cultures to enrich the curriculum and enhance participation in PSE. By way of illustration, recent research conducted by the Canadian Council of Learning on Aboriginal learners and the sciences has documented the impact of the cultural mismatch between Western and Aboriginal science (CCL, 2007b) and its impact on student participation in related programs. Examples of strategies identified in the literature that may mitigate some of these issues include:

b. Strategies for the Cocurricular Experience

Cocurricular support refers to those activities that occur outside of the classroom but that augment the class-based experience. These often take the form of experiential education activities (e.g., work-study, cooperative education, service learning, practica), as well as various forms of mentorship and advising support services. The literature suggests that these activities are most powerful when the activities are learning outcomes-based and integrated with the academic curriculum; and when mentorship and advising support is more structured, particularly for students who are at-risk. Many newcomers to Canada gain employment in jobs that are not commensurate with their international work experience, credentials, or skills and competencies, and career advancement is often one of the main reasons for PS participation. Strategies identified in the literature that may address some of the needs of underrepresented student segments include:

c. Strategies for Student Learning Support

The effective integration of student learning support programs and services have been noted throughout this paper as critical to strengthening students’ academic preparedness, ongoing performance, and transitioning from the first point of contact at the pre-enrolment stage throughout their educational experience. Collaborative efforts between faculty and student affairs professionals are required to effectively deliver integrated services at the various stages in the students’ educational life cycle. For example:

The literature reinforced the importance of connecting students who have need for enhanced support systems with programs designed to address their specific needs (Copper, 2008; Lardner, 2003; Keeling, 2006; Evans, et. al., 1998; López-Mulnix and Mulnix, 2006).

d. Strategies for Student Wellness and Campus Life

Wellness and Campus Life services refer to the personal and social aspects of student life that support the well-being of the whole person (intellectual, emotional, spiritual, and physical). Student success is codependent on the sense of “fit” between the individual learner and the institution as a community. Services that traditionally fall within this area of the student experience include: residential life programs, athletics and recreation, personal counseling, child care, chaplaincy, health and food services, social activities, among others. The creation of a vibrant living and learning community has been well documented as a key component in student success programs. Strategies that specifically support multicultural groups include:

III. Conclusion

The Canadian system of higher education is among the most accessible (along with the United States) in the world. However, it is far from equitable in terms of access to educational opportunity for many segments of society, most notably Aboriginal people and new immigrants. While much has been accomplished in recent decades in addressing barriers to access and participation, there remain substantial gaps in PS achievement among these segments of society who are vital to the economic and social well-being of our nation into the future.

The literature is replete with references to the need for PS institutions to reconsider traditional models of operation, and to create more integrated and coordinated approaches for addressing the needs of diverse populations. Innovative strategies are required to create learning organizations that are student learning-centred, inclusive, and sensitive to the unique needs of multicultural learners; to increase access to and participation in PSE; to develop and deliver academic programs that are aligned with the changing environmental context and diversity of student needs; and to enhance student persistence, progression, and completion through new models of learning support that engage student affairs professionals as partners with educators in the learning process. While there is a growing body of literature on the barriers to access, participation, and retention for diverse populations, it has been noted in the literature that there is relatively little research available on the effectiveness of the strategies that have been introduced by institutions to address them.

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About the Author: Lynda Wallace-Hulecki is a seasoned professional with over thirty years experience in higher education. Lynda has provided leadership in strategic enrollment management at both a research-intensive university and a four-year comprehensive college in Canada. Lynda also served for twenty-three years at the college as director of institutional analysis and planning. As a graduate student at the University of Nebraska-Lincoln, Lynda has focused her graduate research on the evolving field of SEM, and the application of learned concepts on leadership, change management, and strategic planning to the advancement of SEM as a professional field of practice. In November 2007, Lynda joined SEM WORKS as a Consultant.




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