The SEM Works staff has been specially assembled to share our collective expertise, talents and innovations in strategic enrollment management and marketing. The core of our team is comprised of 20 individuals, primarily current or former practitioners in the field. We also draw from the know-how of an extensive network of higher education experts from all over North America. After meeting with you to identify your current environmental context and vision for change, our President and CEO, Dr. Jim Black, will personally select a team best prepared to mitigate institutional threats and seize opportunities.

While working with our management, consulting, or creative staff, you'll have access to a team of professionals that will ensure your needs are met and convert your challenges into opportunities.

President and CEO

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. He has published a monograph titled, Navigating Change in the New Millennium: Strategies for Enrollment Leaders, and four books, The Strategic Enrollment Management Revolution, considered to be a groundbreaking publication for the enrollment management profession, Gen Xers Return to College, Essentials of Enrollment Management: Cases in the Field, and Strategic Enrollment Intelligence. Among his other published works are numerous articles and book chapters including a feature article in College & University, Creating Customer Delight; a chapter, Creating a Student-Centered Culture, for a book on best practices in student services published by SCUP and sponsored by IBM; a chapter on enrollment management in a Jossey-Bass book on student academic services; as well as a bimonthly feature in The Greentree Gazette.

Dr. Black is the founder of the National Conference on Student Retention in Small Colleges and cofounder of the National Small College Admissions Conference and the National Small College Enrollment Conference. He formerly served as the director of AACRAO's Strategic Enrollment Management Conference.

Black was honored as the recipient of the 2005 AACRAO Distinguished Service Award and in 2012, he was selected as the Alumnus of the Year for his graduate program at the University of South Carolina. He has been interviewed by publications such as The Chronicle of Higher Education, Converge Magazine, The Enrollment Management Report, The Lawlor Review, and was interviewed for AACRAO's Data Dispenser. Black also was featured in an international teleconference on enrollment management sponsored by The Center for the Freshman Year Experience at the University of South Carolina, and a PBS broadcast on "Blending High Tech and High Touch Student Services." In 1999, Jim Black was named an IBM Best Practices Partner, one of only twenty-three in the world. He was invited by The College Board to Heidelberg, Germany, to evaluate the APIEL Exam and most recently was invited to lead conferences on enrollment management and student services in the United Kingdom and the Netherlands.

Dr. Black has served on the boards of several technology companies and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education clients have included over 400 two-year, four-year, public, and private institutions.

Jim earned a B.A. in English education and M.A. in higher education administration from the University of South Carolina, as well as a Ph.D. in higher education curriculum and teaching from The University of North Carolina at Greensboro. His doctoral experience provides our clients with unique perspectives into innovative pedagogical, curricular, and program opportunities that impact enrollment outcomes. Leveraging his educational background along with his many years as an associate provost, dean, and faculty member in a higher education environment, Dr. Black will provide your institution with strategic insights that are grounded in theory and are actionable.

Consulting Team

During her career of over 35 years, Kathi Baucom has provided leadership in a variety of higher education enrollment management positions. Her areas of expertise include enrollment planning, admissions, registration and records, recruitment of adult learners, scholarship administration and personnel selection. Kathi brings extensive experience in strengthening enrollment through the application of technology and process improvement in recruitment, registration, financial aid and scholarship management. In her position as Associate Provost for Enrollment Management at the University of North Carolina at Charlotte, she increased the size and quality of the freshman and transfer classes, implemented campus-wide communication plans and improved administrative services to the students and faculty. Kathi established the University's first student services call center, created a centralized residency review office and designed an award winning program to recruit adult learners. In addition, she played a central role in implementing a nationally competitive freshman scholarship program. Kathi is respected for her collaborative approach and her ability to build consensus across campus academic and administrative units.

In 2011, Kathi received the Apex Award for Student Success, a national award from the American Association of Collegiate Registrars and Admissions Officers (AACRAO). This award recognizes individuals in higher education for enhancing the administration and delivery of student services. In 2009, she also received the Bilger Citation for Service for her many contribution to AACRAO. A frequent presenter and panelist, Kathi has delivered sessions at AACRAO's annual conference, the Strategic Enrollment conference and SACRAO's annual meeting on topics such as leadership, transfer admission, mentoring, employee selection, recruiting adult learners and enrollment strategies. Kathi has been a participant in the Harvard Institute for Life Long Education and the Bryn Mawr Summer Institute for Women in Higher Education. She also served as the President of the two-state Carolinas Association of Collegiate Registrars and Admissions Officers.

Kathi holds a Masters in Education in Student Personnel and Counseling and a B.A. in psychology from the University of Georgia.

Dr. Kathy Baugher is nationally recognized as a presenter and consultant in the areas of strategic enrollment management, continuous improvement in higher education, and student services. She has over 25 years of experience in enrollment management with colleges, universities and other educational enterprises. Dr. Baugher earned a BS degree in education from Samford University, an MA degree in religious education from Southwestern Baptist Theological Seminary and an Ed.D. degree from George Peabody College of Vanderbilt University in educational leadership/higher education administration.

An early adopter and pioneer in many areas of student services streamlining and continuous improvement adapted for education, Dr. Baugher is most often sought after for her visionary strategic thinking and her ability to translate vision into action plans that deliver results. She has served as a consultant with institutions of every size and type. In these roles, she developed national models in integrated student services in financial aid and one-stop student service centers, as well as models of assessment for academic and administrative units based on continuous improvement.

Dr. Baugher has authored numerous articles and book chapters about her experiences with continuous improvement in education, integration of student services and the development of strategic enrollment management. She speaks frequently about the applications of continuous improvement and change management to education and other aspects of educational administration, particularly in the areas of enrollment. Dr. Baugher has been a presenter at AACRAO, TACRAO, SACRAO, SACAC, NACUBO, NCCI, and smaller focused conferences on integrated student services and strategic enrollment management.

Arlene Cash has been an innovative enrollment leader in higher education for 35 years, with experience at public flagship and regional universities, research private institutions, liberal arts colleges and within a number of professional organizations.

She served as the inaugural Vice President for Enrollment Management at Spelman College, a position she held during the past 10 years, the Dean of Enrollment and Vice Provost for Institutional Outreach at the University of Arkansas, Fayetteville and the Associate Dean for Enrollment at the University of Massachusetts, Amherst. In these roles she has led the offices of admissions, financial aid, the registrar, integrated student information services, career planning and development, new student orientation, adult education, continuing education and summer programs. As well, Arlene has served Brandeis University and Boston University as the Associate Dean and Associate Director of Admissions, respectively, leading diverse student recruitment initiatives. At Brandeis she collaborated with the Office of Public Relations on the development of print and video recruitment materials. As Associate Director at Boston University, she supervised the Midwest and West Coast recruitment offices. She has served on strategic planning teams, SACS accreditation committees, Diversity and LGBT environmental scans and support assessments, and institutional branding initiatives.

Adept at developing data-based enrollment strategies and building cross divisional teams to meet institutional enrollment needs, Arlene has consulted with a diverse array of colleges and universities on strategic enrollment planning, communications and marketing. She has also worked with institutional boards to address issues of diversity and inclusion.

Arlene has been an active member of NACAC, College Board, ACAOPU, and the NSNSFF, serving on national and regional boards and committees, presenting at conferences, and providing professional perspective for print and news media (e.g. NPRs Talk of the Nation and The Today Show). She has served on the faculty of the Harvard University / College Board Summer Admissions Institute and the University of Southern California Educational Leadership Certificate Program. A graduate of Keuka College (BA, Philosophy and English) and Kent State University (MA, Philosophy), Arlene is presently pursuing her doctoral degree from the University of Georgia's Institute of Higher Education.

As a leader, strategic thinker, coach, educator and facilitator, Pam Reeves Cash has a passion for "making positive things happen" for individuals, organizations and in her community. Pam’s strength as a maximizer enables her to cull together all of a client’s data, storytelling, activity outcomes and expressed goals into a final delivery of parallel plans that provide clients with a number of actions steps forward. Ultimately, her caring and all-in facilitation style helps individuals and organizations move from a good position to better than ever before.

With SEM Works, Pam uses a strength-based Appreciative Inquiry approach to strategic planning, team building and engagement, performance management, change management, program assessment and executive coaching. Pam is certified in Appreciative Inquiry, the Change Style Indicator and the Change Style Navigator.

For more than a decade, Pam served as the assistant dean of the Bryan School of Business and Economics at The University of North Carolina at Greensboro (UNCG), overseeing a host of administrative functions, including academic advising, the study abroad program, information technology, and marketing communications, as well as projects related to strategic planning and accreditation.

In the community, Pam serves as vice chairwoman of the board of the Nussbaum Center for Entrepreneurship, where she leads the Strategic Planning and Human Resources committees. She is an alumna of Leadership Greensboro and a graduate of the Guilford Nonprofit Consortium's Board Development Academy. She holds a bachelor’s degree from Clemson University and a master’s in business education from UNCG

Mary is entering her twenty-fourth year in the field admissions, financial aid, and overall enrollment management. She currently serves as the vice president of enrollment management at The College of Saint Rose, an independent, coeducational, liberal arts institution located in Albany, New York. Mary leads marketing, recruitment, and enrollment planning and strategy development for the College's undergraduate, graduate, and continuing education enrollment streams. Mary's organization includes the teams in undergraduate and graduate admissions, financial aid, and the College's innovative Student Solution Center. Mary has been a speaker at the National Association of College Admission Counseling (NACAC) annual conference, several Small College Enrollment Conferences and NYS Association of College Admission Counseling Annual Conference (NYSACAC) on topics such as 'How to Develop a Winning Marketing Strategy on a Limited Budget,' 'How to Market On- and Off-Campus Admissions Events,' and 'How to Make the Admissions Search Process Work for You.' She has also been a Peer Reviewer for Institutional Accreditation for New York State's Education Department and has completed several 'Best Practice Admissions Audits' for other institutions. In summer 2004, she was a participant in Harvard's Institute for Educational Management.

Mary holds a bachelor and master's degree in Russian language and literature and an M.B.A. from The College of Saint Rose.

Dr. Jones is the vice-president for enrollment management at Averett University in Danville, Virginia. He has a B.A. in communication studies from Purdue University, a master's in theology from Christian Theological Seminary, and a Ph.D. in education with a focus in higher education leadership at Northcentral University. His higher education career spans sixteen years at both large public universities and small private colleges and encompasses a wide variety of successful and impressive leadership roles in student affairs, institutional advancement, alumni affairs, and enrollment management. Known by colleagues as “the leader with the Midas touch,” each of Dr. Jones' professional endeavors has resulted in impressive outcomes and achievement of institutional goals. Under his leadership, recruitment, retention, and revenue goals have been met each year. As an effective change agent and visionary, Dr. Jones has successfully implemented institution-wide strategic, comprehensive, systematic, and data driven enrollment plans designed to identify, recruit, and retain students who are an institutional best fit. Not only have enrollment numbers consistently increased, but so has academic profile and net tuition revenue. Dr. Jones has been a featured speaker and workshop presenter at numerous local, regional, and national conferences. He also has participated in and held leadership positions in professional associations such as NASPA, NACAC, IACAC, AACRAO, NACE, Midwest ACE, and CDPI. Regarded as a thought leader in his field, Dr. Jones is a high-energy and charismatic personality with a great sense of humor who enjoys consulting and helping institutions achieve enrollment success through the sharing of best practices. If you're serious about change leading to success, Dr. Jones is ready to assist.

With a career spanning close to 25 years in the postsecondary sector, Kathleen Massey has led many organizational change projects that have resulted in enhanced services and experiences for students. Massey holds a Master of Arts degree in Leadership and a Bachelor of Arts in Political Science. A seasoned SEM professional, she has held senior administrative positions at four postsecondary institutions (one college and three universities) with distinctive mandates and brands in Toronto, Montreal and Calgary.

She has a record of contribution to many professional organizations, including the Ontario University Registrars Association, Alberta Council on Admissions and Transfer, the American Association of Registrars and Admission Officers, as president of the Association of Registrars of the Universities and Colleges of Canada, and as Vice-Chair of the Pan-Canadian Consortium on Admissions and Transfer. She has hosted two national conferences to promote the sharing of best practices.

Kathleen was awarded the Queen Elizabeth II Golden Jubilee Medal in 2002 for outstanding leadership in education. In her current role as the University Registrar and Executive Director of Enrolment Services at McGill University, she led the team that created the award-winning one-stop Service Point and Welcome Centre and was also a lead in the creation of the University's Strategic Enrolment Management plan.

Her areas of consulting expertise include enrollment management, student services, student retention, and change management.

Monique L. Snowden, PhD, is the vice president for academic and enrollment services at Fielding Graduate University, where she also serves as accreditation liaison officer and faculty in the School of Human and Organizational Development. Dr. Snowden has more than 20 years of higher education experience, with strong knowledge and expertise in advancing organizations' innovative implementation and strategic utilization of technology. She began her professional career as a developer and consultant for a global information technology services and solutions firm before shifting to higher education as an information resources and technology leader in Texas A&M University's Division of Academic Affairs.

Dr. Snowden is the former assistant dean of enrollment management at Northwestern University School of Continuing Studies and the founding director of enrollment research and technology for the Office of Admissions and Records at Texas A&M University (OAR-TAMU). In the former position, Dr. Snowden collaborated with a team of academic leaders to attain accreditation approval for the first online degree offered by the University and subsequently helped increase the school's graduate enrollment by approximately 15% over two years. In the latter position, she directed the development, implementation and support of enterprise technology solutions for university-wide admissions and registrar initiatives. In addition, during her six-year tenure in OAR-TAMU, she successfully served a two-year appointment as the managing director of admissions processing and a subsequent one-year appointment as interim director of admissions. Prior to her institutional roles in OAR-TAMU, Dr. Snowden held numerous leadership positions in the University's Computing & Information Services department, during which time she provided development and project management leadership for the campus' student information system.

Dr. Snowden currently serves on the American Association of Collegiate Registrars and Admissions Officers (AACRAO) board of directors, as vice president for access and equity. She is the former chair of the AACRAO Graduate and Professional Schools Issues Committee and recently completed a three-year appointment on the AACRAO Public Policy Advisory Committee, which works closely with the association's government relations staff to monitor and inform national and state policies that impact higher education access, equity, affordability, and attainment.

Dr. Snowden has authored several articles and book chapters on strategic enrollment management, with particular focus on learner-centered education. She is a frequent speaker and presenter on strategic enrollment management, academic analytics, and connections between institutional mission, accreditation and enrollment. As the former chair of the P20W Education Standards Council Submission Advisory Board (formerly known as the Postsecondary Electronic Standards Council – PESC) and AACRAO Committee for Standardization of Postsecondary Education Electronic Data Exchange (SPEEDE), she is a recognized national leader in the domain of data standards and quality and lead contributing author of the Electronic Data Exchange Primer for higher education.

Dr. Snowden earned a BBA in Business Analysis, MS in Management Information Systems, and PhD in Communication (with an emphasis in organizational communication) from Texas A&M University—main campus. She is a Certified Information Systems Auditor (CISA) and certified Project Management Professional (PMP). She is an active member of numerous academic and professional organizations.

Theresa Waterbury is an Associate Professor in the Education Leadership Department at Winona State University. Her professional experience includes 8 years working as a quality manager in manufacturing and 13 years in higher education. Within higher education Theresa has served as the Director of Institutional Research and initiated university-wide process improvement. Dr. Waterbury conducts Lean Facilitator training workshops in higher education, non-profit, and county agencies and has facilitated a wide range of improvement projects in administrative, academic and service areas. Her areas of expertise include Lean for higher education and non-profit agencies, leadership, facilitation, and training. She has published Educational Lean in Higher Education: Theory and Practice, one of the first books illustrating how to implement Lean in higher education. She led the initiative to develop a graduate online Organizational Leadership program in Education Leadership. Waterbury has a Ph.D. in Organization and Management from Capella University, M.Ed. in Human Resource Development with emphasis in Adult Learning from the University of Minnesota, and B.S. in Statistics from Winona State University. She is Lean certified in business applications from the University of Michigan and serves as a Minnesota Quality Evaluator.

Dr. James (Jim) K. Weeks is an academic and constant learner at heart. As a certified Appreciative Inquiry facilitator, he uses his strengths in research and inquiry-based exploration to uncover the potential that lies at an individual’s or organization’s positive core. Jim Weeks is also an achiever; clients trust Jim because they know that he is going to deliver an outstanding experience, above and beyond what they even expected.

Dean Emeritus and Professor Emeritus of the Bryan School of Business and Economics at The University of North Carolina at Greensboro (UNCG), Jim also is an Emeritus member of Beta Gamma Sigma Board of Governors.

During his academic career as a professor of operations management and dean, he taught students of all ages and in various stages of their careers, was recognized nationally for his published research, and received national and regional recognition from professional associations for his contributions to the profession. With SEM Works, Jim uses a strength-based Appreciative Inquiry approach to strategic planning, team building and engagement, performance management, change management, program assessment and executive coaching for a wide variety of organizations.

Jim has conducted numerous seminars and management development programs throughout the nation for a variety of universities and business organizations. He has been an active board member holding numerous leadership positions for business and economic, educational, civic, health care and religious organizations. Jim earned his undergraduate degree in business at Methodist University, an MBA from East Carolina and his PhD from the University of South Carolina.

Research Team

Dr. Carrigan has been providing SEM Works' clients with insightful analysis for more than seven years. During this time, she has conducted enrollment opportunity analyses, developed enrollment projection models, and performed financial aid analyses for numerous colleges and universities.

Carrigan's tenure in higher education administration spans some 27 years, with roles and responsibilities in institutional research, planning, assessment, institutional effectiveness, and student affairs. She has served as the Director of Institutional Research at The University of North Carolina at Greensboro. Other professional experience includes institutional research at Auburn University-Montgomery and Auburn University main campus (AL), academic assessment for a private college consortium housed at the University of Kentucky, and residence life director at Midway College (KY).

Sarah's areas of knowledge and expertise include enrollment planning and projections, program review, academic assessment, retention, and institutional effectiveness and institutional research. She has publications in New Directions for Institutional Research and regularly gives presents research findings at state, regional, and national professional forums. Sarah is a trained Institutional Effectiveness Evaluator for the Southern Association of Colleges and Schools Commission on Colleges, and is currently serving on the AIR Forum Publications Editorial Advisory Committee and the SCUP Professional Development Committee.

Sarah Carrigan earned her Ph.D. in higher education from the University of Kentucky, M.S. in college student personnel from Indiana State University, and B.A. in psychology from DePauw University.

John's educational background includes a bachelor's degree in business administration from Duquesne University and a master of international management from Thunderbird (a.k.a. American Graduate School of International Management).

Communication Team

Jessie McGee’s prior experience includes working as an advertising account executive with the Aiken Standard and as the Director of Recruitment for the University of South Carolina Salkehatchie, where she led CRM communications. Since joining SEM Works in early 2014, she has served as the CRM coordinator for a number of our clients. In that role, she manages student data, ensures data integrity, filters lists for audience-tailored communications, sets up automated student communications, measures the effectiveness of each campaign, and provides campuses with routine reports of campaign results.

From her work in higher education, Jessie has found effective student communication to be a critical strategy in increasing enrollment. She strongly values customer service and building client partnerships. McGee earned a degree in communications from the University of South Carolina Aiken.

Before joining SEM Works as Project Manager, Mr. Buddin served as a marketing executive and writer for The Manning Times. Working with a wide array community and business organizations, Buddin has developed extensive experience managing events and programs. Renny excels in customer service and client relations. He possesses dynamic communication, presentation, and relationship management skills in addition to working effectively with senior management, key decision-makers, and clients.

Mr. Buddin has served as project manager for several higher education institutions for CRM and other communications projects. He earned a Bachelor of Science degree from the College of Charleston and an advanced project management certification from Stanford University.

Sarah Buddin has been a school counselor in one of North Carolina’s largest school systems for the last four years. She earned a BS degree in elementary education from North Carolina State University and an M. Ed. degree in school counseling from the University of North Carolina at Chapel Hill. During her tenure as a school counselor, Mrs. Buddin presented at the North Carolina School Counselor Association conference on topics such as social media safety for students and bibliotherapy. She also received national recognition from the American School Counselor Association for her data-driven counseling program.

Although new to the SEM Works team, Mrs. Buddin has previously collaborated with other employees to develop social media and student email content. As an advocate and educator, Mrs. Buddin is eager to incorporate her data-driven and strengths-based frameworks in her new role as the Director of Client Relations. Her fervent passion for building relationships and supporting college-bound students to overcome educational obstacles will be assets to our clients.

Andrea Spencer has written content for several SEM Works’ clients in print, electronic, and web-based mediums. Andrea specializes in strategic communication with a focus on higher education. She views herself as a brand messenger – a writer who values your most strategic and differentiating messages and carries them across a variety of communication channels. A fiction writer on the side, Andrea also believes in the power of storytelling to connect with your target audience. For more than a decade, she developed the voice of a large public university in North Carolina, where she crafted authentic stories about the inspiring people who were the fabric of her campus community. She also helped lead strategic communication training across campus to ensure that as many communications as possible share the university's unifying narrative.

Andrea served as the chancellor’s lead speechwriter for capital campaign solicitations, alumni networking and university milestones events on and off campus. As the lead writer for the university’s six-year capital campaign, Andrea developed case statements, newsletters, and feature stories that helped the university establish 245 new scholarships and exceed its campaign goal by $30 million.

Combining this with her projects for SEM Works, Andrea’s writing has successfully targeted alumni, donors and students at universities across the nation. In addition to being recognized by CASE, Andrea has earned a Communicator Award of Distinction from the International Academy of Visual Arts.

She holds an English degree from High Point University, where she graduated summa cum laude, and an MFA in fiction from Southern New Hampshire University. When she’s not writing, she’s teaching writing in after-school programs at local schools.

Before Joining SEM Works as a web developer, Mr. Rivera accumulated ten years of experience developing highly interactive Web sites. For the last three and half years David has specialized in Web site development for The University of North Carolina at Greensboro's Division of Continual Learning online courses, which will soon become the University's online hub. David's creative work on the Web site and collaboration with the marketing team has resulted in a silver award for the Division's iSchool. Prior to working with online courses, David was UNCG's Web Manager with responsibility for ensuring that the University's Web site code and design were up to date and compliant with government requirements.

Unlike traditional Web designers and coders who specialize in one field or the other, David possesses both talents and is an advocate for open source technology and clean and simple designs. Currently, David focuses his techniques around current Web 2.0 Web standards and trends—making use of technologies like JavaScript, AJAX, CSS, XML, and XHTML.

David also possesses multimedia skills for Web and/or DVD delivery. From video editing to post production via Final Cut Studio, Motion, and Flash, David is highly skilled at incorporating multimedia into his sites for richer user experiences.

Although David's primary experience has been in higher education, he also has background in the construction, entertainment, and tourism industries. Recently, he revised and updated the award winning Our State magazine Web site and will soon implement social media components to enrich the site's ability to influence and communicate with their subscribers.

Linda Philp brings to SEM Works a rare blend of design, business and education expertise, along with her collaborative, customer service approach to working with clients. She has built brand identities and designed for the likes of Paul Anka and Diana Krall. Philp also has conceptualized and implemented national marketing campaigns, one of which put Richard Wagner back in the charts in the 21st Century. Whether producing publications, marketing collateral, compelling presentations, infographics or online solutions, Philp seeks to consistently ease the transfer of information through well-constructed content and visuals.

Philp combines analytical and strategic tools with creative methodologies to solve business challenges. Her work has included developing innovation strategies for the construction sector, international expansion strategies for higher education, and change management plans in healthcare. In her role as a college design professor, she developed an ability to communicate instructions, motivate others into action and to evaluate results.

Philp earned a Bachelor's of Design from one of Canada's most prestigious art and design institutions, OCAD University. Here she won the top award for academic achievement; perhaps foreshadowing her Juno-nominated professional work. (This is Canada's equivalent to a Grammy Award). She also has earned a Master's of Business Administration from the Telfer School of Management at the University of Ottawa.

Lyda Carpen brings more than two decades of experience in creative direction, strategic planning, and project and team management to her passion for higher education. A hands-on leader and facilitator, Lyda has led creative teams and committees through the reinvention of branding programs, publication and website redesigns, and integrated marketing campaigns with award-winning results.

With expertise in prospective student, alumni, community and donor communications, Ms. Carpen's experience covers the higher education spectrum. She has led everything from the visionary work of first-time branding efforts to the down-and-dirty development of standards guides. Lyda has a bachelor's degree in design and a master's degree in liberal studies from The University of North Carolina at Greensboro where she graduated with honors.

Lauren Black has worked for SEM Works since 2011. She has contributed to SEM Works' communication campaigns for Johnson C. Smith University, Kentucky State University, the University of Central Arkansas, and Coppin State University. Her work has included creating postcard copy, writing student emails and letters, developing web portal content and calling scripts for student outreach campaigns, on-campus photography, and research and data collection for student populations. Lauren holds an English degree from the University of North Carolina at Greensboro and is certified to teach English as a second language. When she is not writing, she is participating in Continuing Education courses at Central Carolina Community College and completing prerequisites for entrance into the Doctor of Veterinary Medicine program at North Carolina State University.

Kevin Shoffner provides microsite development and electronic communication coding services to SEM Works’ clients. Before joining SEM Works, Shoffner spent over 15 years designing and developing innovative web applications, with over 5 years focused on higher education. Using his extensive experience in both print and web design he has helped in developing branding for all sizes of organizations through web sites, advertisements, annual reports and sales collateral for clients in retail, professional services, high-tech and entertainment industries. Kevin has extensive experience making web technologies responsive and accessible on all platforms, including mobile, to continue improving how visitors are reached.

While working for The University of North Carolina at Greensboro, he has converted over 50 websites into a Content Managements System, as well as providing training for clients to be more efficient to do daily maintenance on their site. He has served on the committees who provide guidance for the management of the University’s online presence and helped make global decisions in how the University could better serve its community. Kevin has an amazing ability to communicate with all aspects of a project team, from creative to project management to technical and non-technical.

Kevin earned a B.S. in business administration with a focus on marketing and a minor in economics at the University of North Carolina at Greensboro and a MBA with a concentration in ecommerce in international business at American InterContinental University.

Rebecca LaPlante is an Asheville, NC, native and graduate of The University of North Carolina at Greensboro with degrees in Nutrition and Business Management. Prior to joining SEM Works, for 25 years, Rebecca held many roles on the campus of UNCG. Early on, she worked in Campus Dining Services as the Director for Catering followed by a position as Associate Food Services Director for the $10m account. Rebecca was then asked to manage special events on behalf of the Office of the Chancellor. She worked in the role of Special Projects Manager for 16 years, during which time she coordinated many event details. During her years at UNCG, Rebecca proudly served 3 chancellors, managing annual and fundraising events as well as the inaugurations of UNC-System Presidents.

Most recently, Rebecca served as the Director for Donor Relations in the Division of University Advancement. In donor relations, Rebecca was responsible for designing, implementing and coordinating an institution-wide donor relations and stewardship system. She managed the stewardship for UNCG’s $250 million dollar endowment, keeping stakeholders informed of the value of their investment as well as the outcomes of their generosity.

Rebecca is organized, passionate and goal-oriented and understands a project’s strategic role in how organizations succeed, learn, and change. Her past experience enables her to handle projects with successful initiation, planning, design, execution, control, and project closure. She uses her expertise to inspire a sense of shared purpose within the project team, shift between “big picture” and “small picture” details, and cultivate trust and communication among project stakeholders.

Chris English grew up in a newspaper family; telling stories comes naturally to him. His first photograph was published when he was only 12 years old. Since that time, Chris has had a passion to tell stories through still photography and video. After graduating from Randolph Community College, where he studied photography, Chris worked as a photojournalist for The Asheboro Courier-Tribune and the Winston-Salem Journal. He then left the world of photojournalism to focus on higher education, serving as photography editor in the department of University Relations at The University of North Carolina at Greensboro.

Chris feels that there is no better place to be motivated and inspired than on a college campus. Chris has worked in close partnership with numerous higher education institutions as well as with the College Success Foundation – DC (a Bill & Melinda Gates-funded scholarship program). His work demonstrates his ability to capture the people whose stories exemplify the transformational power of education as well as the impact that universities have on students and communities. Chris’ photojournalism approach documents a university’s story in an authentic way that brings the brand to life. In addition to guest speaking at CASE conferences, Chris has won more than 20 awards for his work, including a CASE III Grand Award and Second Place in the University Photographers Association of America Pictures of the Year Contest.

As a child, David Wilson remembers waking up early on Saturdays to watch Jacque Cousteau and Mutual of Omaha’s Wild Kingdom. He wanted to be a biologist, but soon realized that it was the stories and the beautiful cinematography that captured his imagination. He discovered a passion for people and enjoyed the connections he could make with them by seeking out their stories and sharing them through the art of photography. After high school, David spent five years in US Army as a combat photographer and videographer. Later, he graduated from Randolph Community College, where he studied photography, and also attended UNCG to study Broadcasting and Cinema.

Today, David has more than 20 years of photography and videography experience — 12 of which have been dedicated to colleges and universities. He has worked in close partnership with numerous higher education institutions as well as with the College Success Foundation – DC (a Bill & Melinda Gates-funded scholarship program).

Dedicated to higher education marketing and communication, David’s work has supported integrated marketing campaigns, capital campaigns, annual reports, website stories, alumni magazine articles and key university events celebrating students, donors and milestones. David produces the images and videos that catch the attention of audiences and take them inside the institution, inspiring them to answer the call to action. In addition to guest speaking at CASE conferences, David has won numerous awards for his work, including several CASE recognitions, from multiple Special Merit Awards, multiple Excellence Awards and the coveted Grand Award.